Frances Fomai Breaking Through Cultural Conditioning


In a way, humans are conditioned the same way we train animals. Here’s a cookie for behaving. Here’s a spanking for talking back. Here’s a gold star for raising your hand in class. Frances Fomai has written a book called “Can You Hear Me” to take ownership of traditions and behaviors that no longer serves us.

Fomai is the poster woman for breaking cultural norms. She owns a trucking dispatch company, is a partner in a logistics brokerage firm, and has a clothing line for female truckers.