Molly McPherson: Indestructible Crisis Communications Management

When a company finds itself in hot water with a media crisis, Molly McPherson should be their first call. She is a nationally-recognized expert in crisis management. She knows how to clean up a mess and turn it into a win. McPherson came into the FEMA office of External Affairs post-Hurricane Katrina and helped the agency launch its first social media program.

Today, she is Indestructible PR, and her podcast, Confident Communications, follows through where her book, Indestructible, began by helping others reclaim control and respond with confidence in a media crisis.